NEW YORK, Oct. 5, 2018 /PRNewswire/ — In an effort to help businesses maximize their online traffic and further increase revenue, internet marketing company fishbat shares 4 reasons your brand needs to share evergreen content.
Content on the internet is ever changing, and trends die as fast as they rise to prominence. While it’s important for brands to capitalize on viral trends, it’s equally, if not more important to produce content that will stand the test of time.
Here are 4 reasons why evergreen content is crucial in keeping high traffic to a company’s online presence.
Consistently Relevant Content. Evergreen content has intrinsic value by default – even before considering the various ways it makes online marketing more effective. While news on presidential elections or products designed to capitalize on a viral trend might be incredibly effective at driving traffic in the short term, they will quickly fade from relevance and web searches along with it. Forming a solid base of evergreen content is a great way to have a steady stream of views for years into the future.
Cost-Effective. Creating new content takes time and money, so any sort of content that has an effect for as long as evergreen content is an excellent way to stretch a budget. That’s not to say a company shouldn’t invest in pages that create an immediate spike in traffic, but rather that that shouldn’t be the only avenue for growth. Relying on capitalizing on “the next big thing” isn’t always reliable, and isn’t an effective way to maintain a stable flow of visitors.
SEO Friendly. The Google search algorithm prioritizes quality, in-depth content, and most evergreen pages are designed in this way. When it comes to the current trends, getting content out as fast as possible is important in order to capitalize on the hype before it dies down. Evergreen content can take a slow and steady approach that focuses on providing real value to the user, and Google will recognize that and reward the page with better rankings accordingly.
Social Media Shares. While it might not have that initial spike of time-sensitive products or news, evergreen content will receive social media shares far into the future if it provides quality information. Thus, companies can take advantage of basically free marketing by filling sites with content that will stand the test of time.
fishbat internet marketing agency is a full-service firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses. Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]