NEW YORK, Sept. 6, 2018 /PRNewswire/ — As part of their efforts to help newer companies start their marketing off on the right foot, internet marketing agency fishbat discusses the value of micro influencers for emerging brands.
There are a variety of ways that companies can approach marketing, but what works for a big brand might not be efficient for those that are just starting off. Emerging brands have limited resources, and micro influencers are an excellent way to increase awareness of a company with a low barrier to entry.
Below are just a few of the reasons why micro influencers are particularly valuable for brands that are just starting to gain traction.
Cost-Effective Marketing. To expand on the value discussed above, micro influencers represent a valuable group of popular figures that are still accessible enough to work with emerging companies. While having a celebrity behind a product may bring a lot of attention to a company, it’s extremely expensive to employ the services of someone with millions of followers due to their high demand and extensive reach.
Micro influencers have thousands of followers that hang on their every word, but they aren’t so successful to make a relationship with them cost-prohibitive. When it comes to getting a brand or product in front of a wide audience that is highly likely to convert, it doesn’t get much better than micro influencers.
Trusted Endorsement. Celebrities have millions of followers, but they actually have a disadvantage when compared to smaller influencers in one specific way: their relationship with followers.
Micro influencers still have thousands of followers, but they’re also able to engage with the community and interact with a significant portion of their user base. As a result, these smaller groups of fans have a strong connection to the influencer and trust their opinions and reviews. With an endorsement of this trusted figure, these potential customers are much more likely to become actual customers. The benefits of forming a partnership with micro influencers extends beyond a single ad – allowing companies to take advantage of the reputation the social media star has cultivated over the years.
Easily Targetable Niches. One of the benefits that comes along with micro influencers being smaller is that it’s possible to find prominent figures in almost any niche. For emerging brands in pretty much any industry, it’s possible to find an influencer with a significant following that can provide easy access to a group of possible buyers. While it’s now possible to target traditional advertisements to a specific group of people, working with micro influencers provides a more organic and authentic method of connecting with a highly-specific demographic.
Online marketing firm fishbat is a full-service digital advertising company that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses. Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]