Charming Charlie Makes Executive Appointments


Fashion-oriented jewelry and accessories chain Charming Charlie has reshuffled its executive ranks. It exited Chapter 11 a little less than six months ago.

The 264-store chain has promoted Rob Adamek (pictured), who has served as its chief financial officer since November 2016, to the role of chief operating officer.

“Rob has played a critical leadership role through some of the most challenging times we have experienced as a company,” said Lana Krauter, CEO of Charming Charlie, in a statement. “He understands the culture of this business and what we are trying to accomplish.”

In addition, Joy Garcia has been appointed senior vice president and chief marketing officer. She replaces Sheila Field, who has held the position on an interim basis since February and will join the company’s board.

Garcia was previously group vice president of customer and brand marketing for Stage stores, and prior to that, director of marketing for Dell Consumer and Small Business in North and South America.

Finally, e-commerce vice president Jason Warr will now also oversee its digital marketing efforts.

Warr started as a commissioned salesperson for Sears, eventually rising to its divisional vice president and general manager for apparel and online marketing. He joined Charming Charlie in April.

Founded in 2004, at its peak Houston-based Charming Charlie boasted 400 stores and $500 million in annual sales. But last December, the mall-based retailer, which targets the 25- to 35-year-old female buyer, filed for Chapter 11, citing a financial crunch.

Charming Charlie has since embraced a “back to basics” approach that slashed its vendor count and retail footprint. As part of the bankruptcy process, it shed 100 stores. The company exited Chapter 11 in April, after reaching an agreement with its lenders.

Krauter, the former senior vice president of apparel for Sears, joined Charming Charlie as its interim CEO in October 2017.

(Images courtesy of Charming Charlie)




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