LONG ISLAND, N.Y., Oct. 12, 2018 /PRNewswire/ — In order to help companies continue to grow their influence, internet marketing agency fishbat shares 5 content giveaway ideas for increased lead form submissions.
Building a large email list is a crucial part of keeping marketing low-cost while still seeing great returns. Once a company has an established user base that has opted into receiving emails, it’s much easier to increase sales through regular customer outreach.
Here are 5 content giveaway ideas that have great potential for increasing lead form submissions.
eBooks. If the company is an authority in the industry, putting that knowledge to use through the creation of a free eBook can be a valuable way to both spread knowledge of the company’s services and expertise, as well as to get more people to sign up for an email list. Simply lock the eBook access behind an email sign up and make the content engaging enough to incentivize giving out that information. It may take an investment of time and resources, but the payoffs in lead form submissions is more than worth the effort.
PDF Guides. While eBooks are a fantastic way to provide useful information to customers and is a great incentive to get them to provide the company with email information, they are often quite expensive and time consuming to produce. A PDF guide is a slightly more manageable investment for many companies, and accomplishes the same goal of providing value and incentivizing sign ups.
Create a Video Guide. The world of digital marketing is increasingly moving towards visual content, and an excellent way to engage consumers and incentivize further engagement with the company is through an engaging video that explains the benefits of a product. Through an expertly-crafted video, businesses can advertise a product while building out an email list through a well-placed sign up link.
Infographics. Another form of visual content that is usually much less expensive to produce is an informative infographic. By providing value to the user up front and either further explaining the benefits of the company’s product or providing a solution to their problems, a business can entice customers to sign up for an email list and receive continuing information.
Blog Regularly. Updating blog content on the website is a great way to keep a website ranking well in search engine results, but it’s also a great way to continually build upon the value that the company can offer to consumers. Providing engaging and informative content with a link for email signups at the end of the article is a great way to flesh out the company’s list. Combining the blog format with evergreen content is also an incredibly cost-effective way to continue getting email signups far into the future.
fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs – all custom calibrated for both B2B and B2C businesses. Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]